About April

Hi, my name is April Dowling and I’m residing in the Chicago area working from home helping business owners with their marketing and business development needs.  I began my virtual marketing business in 2015, after transitioning out of my low-paying call center job that bored me to tears.

I began as a virtual appointment setter for a reputation marketing company, working out of my studio apartment closet. Although I had three consecutive years of phone skills from my previous call center job, the thought of making cold calls to business owners was terrifying. I desperately wanted to work from home, so I basically dove in and just forced myself out of my comfort zone.

Gradually I began acquiring new clients. I started helping a career coach with appointment setting and was fortunate to get into a network of coaches who referred me onto other coaches who also needed help with business development. As time progressed, I began developing more confidence and better phone skills. I learned how to pre-qualify leads, develop client intake forms, create new scripts, and adjust my existing scripts to maximize my results. I studied the psychology of cold calling to further improve my skills.

Since 2015, I’ve set thousands of appointments for my clients and subsequently they have earned hundreds of thousands in revenue because the prospects I provide them. I have experience building rapport with people from all backgrounds, including C-Suite executives and business owners. I’ve also helped clients from other backgrounds, such as real estate and financial, with pre-qualifying their leads. I save my clients hundreds of hours each year by handling their business development!

Over the years, I acquired new lead generation skills to provide even more value to my clients, helping them with email marketing, content creation, and social media. I’m constantly researching and testing new lead generation software platforms, taking online marketing and lead generation courses, and striving to remain up-to-date on the latest and best practices.