Defining your buyer persona helps your business and bottom line as a small business owner. Taking the time to focus on this step BEFORE you begin your marketing and prospecting can make a huge difference in the quality of prospects you deal with. It can also save you a lot of time, energy, and money as you will know how to proceed with your marketing efforts. No matter which industry you are serving or your business model, defining your ideal customer is paramount! One thing I learned when I studied copywriting was that you cannot be everything to everybody. You have to know specifically who your customer is.
What Is A Buyer Persona?
Not exactly sure what a buyer persona actually is, in fact? Well, it’s basically a representation of your ideal client or customer. It’s like creating a fictional character when writing a story or screenplay. A buyer persona usually includes your ideal client’s or customer’s:
The more detailed you get, the better!
Why Use A Buyer Persona?
Simply, it helps you stay laser focused on where to focus your time and energy. Using a buyer persona will also help you mentally attract your ideal client or customer to your business.
When you have a clear understanding of who you want to work with, you will be able to more easily find that person. Being to vague can cause you to wasting precious time and money on prospects who aren’t really right for your business.
Also, without having a clearly defined understanding of WHO you want to work with, you will never quite pinpoint their needs and expectations. Therefore, you won’t be able to best provide the solutions they are looking for.
Buyer Persona Example
Below is an example of a buyer persona. There are many different ways to create them and many templates you can use. It really depends on your business and industry.
Need Help Getting Clarity?
Sometimes having a fresh pair of eyes look at your business can help you get clarity on your ideal customer/prospect. If you are finding yourself struggling to identify your ideal customer, maybe I can help! Contact me for more information.
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